Westside Family Care Center Brand Development, Website, and Ongoing Marketing

01

Project Overview

Raising Awareness & Expanding Access to Mental Health Resources

Westside Family Care Center (WFCC) is dedicated to providing effective and affordable care and counseling to help people find hope and healing. As they expanded and built a new location, they needed a strong digital presence.

CLIENT

LOCATION

We worked closely with WFCC to develop a brand and website that fosters trust, accessibility, and engagement.

Brand Development

Color Palette Refinement: Adjusted colors to evoke peace, comfort, and warmth, reinforcing their mission.
Brand Integration: Developed branding elements around their existing logo to maintain consistency while elevating the overall aesthetic.

Website Development

Platform: Built on Squarespace for ease of management and scalability.
Features & Integrations:
- Registrations & Lead Generation: A structured funnel to connect individuals with the right services.
- Toolkit of Evergreen Resources: A growing library of mental health guides and materials.
- Dedicated Service Pages: Each counseling service has a targeted landing page for better clarity and conversion.

Collaborative Strategy:

Worked closely with WFCC’s director throughout the project.
Conducted a full strategy session to define goals and structure.
Developed wireframes for clarity and efficiency.
Provided regular check-ins to ensure alignment with WFCC’s mission and needs.

05

Outcome

With a fresh brand and a strategic, user-friendly website, WFCC is now positioned to:

Increase Awareness: Their website serves as an educational hub for mental health awareness in the community.

Streamline Service Access: Lead generators and landing pages enhance conversions and client inquiries.

06

Take Their Word for It

The team at 5Five Design transformed our brand and website into a welcoming and accessible resource for our community. Their attention to detail and deep understanding of our mission helped us create a platform that not only raises awareness about mental health but also makes it easier for people to find the support they need. The new site is intuitive, beautifully designed, and a game-changer for our counseling center!

- Connie Horosz, WFCC Director

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