Large community group photo with Unite KC logo and “Do One Good Thing” call-to-action overlay.

01

Project Overview

Uniting People, Neighborhoods, and Kansas City

Unite KC, a collaborative effort to unite people, neighborhoods, and Kansas City, faced significant challenges with their digital presence. Their outdated website had stale content, long loading times, and lacked the flexibility to update or edit content internally. At a pivotal moment during their merger with Love KC, they needed a comprehensive overhaul of their website, brand messaging, and overall vibe to reflect their new unified mission.

CLIENT

Unite KC, Gary Kendall, Ray Jarrett

LOCATION

Kansas City

CATEGORY

Non-Profit, City-Wide Network

Laptop mockup showing Unite KC Squarespace website page titled “Adopt Your Neighborhood
Two young girls holding hands outdoors, representing unity and community connection in Kansas City.
Unite KC “Do One Good Thing” graphic in navy and chartreuse brand colors.

02

What We Did

Brand Refresh

Messaging Workshop and Deliverables

Squarespace Website Design & Management

03

The Solution

We partnered with Unite KC to develop a refreshed brand and a website that captured the essence of their mission while providing functionality and ease of use for their team.

Brand Development:

  • Messaging Workshops: Facilitated collaborative workshops to align the messaging of Unite KC and Love KC, uniting two similar but distinct organizations under a cohesive voice.

  • Refreshed Identity: Crafted messaging and visuals that clearly communicate the mission of “united people, united neighborhoods, united city.”

Website Development

  • Platform: Built on Squarespace to ensure ease of use and long-term maintainability.

  • Integrated Features: Added tools for registrations and calendaring to support events and community initiatives.

  • User-Friendly Design: Created an intuitive, functional website that effectively serves their diverse audience.

Crowd gathering photo with blue overlay, representing Unite KC community impact in Kansas City.
Volunteers at a Unite KC neighborhood event with a red line painted down a sidewalk.
Unite KC icon mark showing four people figures, symbolizing unity and connection.

05

Outcome

The new website and brand have equipped Unite KC to expand their reach and impact.

Enhanced Functionality: The team now has full access to update and manage the website, keeping content fresh and relevant.

Streamlined Communication: Integrated tools make it easier to connect with the community and manage events.

Unified Mission: The brand and website clearly reflect the organization’s mission to unite Kansas City, building trust and engagement.

Unite KC Instagram post mockups with messages: “Everyone has a starting point,” “Connect with Community,” “Take Action,” and “Flourish.”

06

Take Their Word for It

Five-star rating graphic in gold.

This is better than I could have imagined!
- Ray Jarrett, Unite KC CEO

Unite KC social graphic: “Working in isolation limits our reach” over the Kansas City skyline.
Unite KC social graphic: “Take real steps toward racial healing in Kansas City” over a city street photo.

Catalyze your good news with purposeful brand development.


Let’s create something extraordinary together. Contact Us today to start your project!