Renewing a Rural Brand Built on Craftsmanship + Community

Rural Renovation is a Missouri-based design-build team restoring rural and historic homes across Northwest Missouri and Southwest Iowa. Their work is high-skill, safety-first, and design-forward—but their brand and website needed to communicate that clearly (without sliding into “farmhouse cliché,” because… no).

5Five partnered with Rural Renovation to sharpen their message, elevate their visual identity, and build a modern Squarespace site that earns trust fast and guides homeowners toward the next step: scheduling a consultation.

CLIENT

Rural Renovation

YEAR

2025 - 2026

Home Services / Construction / Interior Design

We helped Rural Renovation tell a clearer story—one rooted in integrity, safety, and style.

Brand Development

Brand Strategy + Positioning: Clarified what makes Rural Renovation different: preserving character while delivering code-safe, functional, beautiful results that last.
Messaging + Voice: Built a straightforward, trust-building tone that speaks to rural homeowners facing “charming house, terrifying surprises behind the walls.”
Visual Identity System: Developed a cohesive look and feel that supports their promise—crafted with integrity, designed for longevity, and grounded in community impact.

Website Development

Platform: Built a user-friendly website on Squarespace so the team can easily update services, projects, and content in-house.
Site Architecture + Navigation: Structured the experience around clear service paths (renovation, restoration, interior design) and simple next steps.
Narrative-Driven Copy: Wove their origin story and “why” throughout the site to build connection and credibility.
Conversion-Focused Pages: Designed consultation flows that help visitors quickly understand fit, service area, and how to get started.
SEO Foundations: Implemented clean on-page SEO patterns that support local discovery across Northwest Missouri and Southwest Iowa.

05

Outcome

Rural Renovation launched with a stronger, more confident brand and digital presence—positioning them as the go-to team for rural and historic home transformations.

SEO + AI Search Results: Rural Renovation launched with a stronger, more confident brand and a modern digital presence designed to convert. At launch, the site earned a 95/100 SEO score—a benchmark only about 10% of websites reach—and scored 100% for AI search readiness.

Clearer Differentiation: A message that reinforces their promise: preserve the story, upgrade the structure, and do it right the first time.

Stronger Trust Online: A modern site experience that reflects their craftsmanship and professionalism.

Simpler Next Steps: Visitors can quickly understand services, service area, and how to schedule a consultation.

A Foundation for Growth: A clean, scalable Squarespace build ready for future projects, content, and marketing campaigns.

Catalyze your good news with purposeful brand development.

Let’s create something extraordinary together. Contact Us today to start your project!

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