01

Project Overview

Real Encouragement, Flexible Branding

RE:Conference provides "Real encouragement for foster and adoptive parents!" They needed a brand identity that was clear, memorable, and adaptable to accommodate a new theme every year while maintaining a consistent overall look and feel. Additionally, they required a reliable partner to design all materials for the annual conference, ensuring every detail—from banners to program books—aligned with the brand’s mission.

CLIENT

RE: Conference, Jen McMillen

LOCATION

Kansas City

CATEGORY

Non-Profit, Foster and Adoptive Parenting

02

What We Do

Brand Identity

Annual Campaign Design

Squarespace Website Design & Management

03

The Solution

We began our partnership with RE: Conference by creating a cohesive brand identity that set the tone for all future materials.

Since 2017, we’ve worked closely with the RE: Conference team to bring each year’s theme to life through thoughtful design and strategic execution.

Brand Development: Designed a logo and branding system that are timeless yet flexible, allowing seamless integration of new themes each year.

Theme Development: Collaborate with RE:Conference annually to craft a theme that aligns with their mission and resonates with attendees.

Material Design: Produce all conference materials, including:

  • Website and Social Media Assets: Engage audiences and build anticipation online.

  • Apparel: Design branded T-shirts and merchandise that reflect the year’s theme.

  • Program Books and Sponsor Packets: Provide clear, professional resources for attendees and sponsors.

  • Event Signage: Create banners, displays, and even giant checks for impactful event visuals.

05

Outcome

Over the years, the partnership has yielded consistent, high-quality outcomes:

Unified Branding: The RE:Conference identity remains strong and recognizable, serving as a foundation for evolving themes.

Increased Engagement: Thoughtful, cohesive design enhances attendee experience and sponsor involvement each year.

Client Trust: Our long-standing relationship ensures a deep understanding of RE:Conference’s needs, enabling seamless annual collaboration.

06

Take Their Word for It

I direct a large conference and have been working with 5five for the past several years. Originally I thought it was to produce a few printed items, promotional postcards, website and event booklet. However, what they have given to us in return is a complete deep dive into how our annual theme is represented in every detail...on-site signage, colors for our photo backdrop, integrations with our event app. This has also meant collaborating with a team. Rather than us being a client I feel 5Five is not just a part of our team but a vital contributor to our overall event.


- Jen McMillen, RE: Director

Catalyze your good news with purposeful brand development.


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