01
Project
Overview
Uniting Initiatives Under One Cohesive Brand
Harvest Movement, a collaborative network of missional initiatives in Columbus, Georgia, has grown rapidly. With their expansion came a fragmented brand identity that lacked cohesion and clarity. Each initiative had developed independently, creating inconsistent messaging and visual elements. What they needed was a strong story-telling partner who could unify the brand and create a digital platform to effectively engage their growing audience. Taking a project from zero to one hundred is our favorite!
CLIENT
Harvest Movement
LOCATION
Columbus, GA, Israel, National
CATEGORY
Non-Profit, City Network, Mission
02
What We Did
Messaging Workshop
Brand Stategy
Brand Design
UX Design
Website Development
Design Guidelines
Website Launch & Training
03
Branding
Our team partnered with Harvest Movement to bring intentionality and structure to their brand and digital presence. The goal was to streamline their identity and simplify the journey for users engaging with their initiatives.
Unified Branding: Created a family of logos that harmonized all Harvest Movement initiatives, ensuring each retained individuality while aligning with the overarching brand.
Defined Visual Identity: Established brand colors, typography, and guidelines to maintain consistency across all touchpoints.
Strategic Storytelling: Crafted a clear and intentional narrative to communicate Harvest Movement’s mission and vision effectively.
04
Website Development
Platform: Built on Squarespace for ease of management for HM and scalability for future initiatives and cities.
Features: Integrated a seamless giving platform, simplifying donations and support for various initiatives.
User Experience: Simplified a complex organizational structure to guide users intuitively through the site. Focused on clarity of Call to Action steps and engagement to increase participation across initiatives.
SEO: Optimized on-page SEO at every stage of the process to make sure Harvest didn’t miss a beat when launching the new website.
05
Outcome
While the website is set to launch soon, the rebranding and web development process has already yielded tangible improvements:
Unified Identity: Harvest Movement now has a cohesive and professional brand that unites all initiatives under one umbrella, creating clarity and trust among their audience.
Anticipated Engagement Growth: The streamlined design and integrated giving platform are expected to increase user participation across all initiatives.
Scalable Framework: The simplified site structure and clear branding position Harvest Movement for future growth, ensuring they can adapt as their organization expands.
06
Take Their Word for It
"Our non-profit organization had the privilege of working with this incredible team to navigate the challenges of rebranding our organization. They were instrumental in helping us ask the right questions and guiding us through the process of developing our new brand. We are deeply grateful for their expertise and dedication.
Throughout the project, they proved to be highly reliable, adhering to various timelines and ensuring the work stayed on track. They presented us with thoughtful design options, offering clear directions that reflected our identity. Their team took the time to meet with us, understand who we are, and find the best way to express our values through design colors, logos, and overall branding.
We were impressed by their attention to detail, professionalism, and creativity. I would highly recommend them for any branding projects—whether large or small. In fact, we’ve continued to work with them beyond the initial rebranding project because of the exceptional results we experienced. Their contributions have been invaluable to our organization."
Catalyze your good news with purposeful brand development.
Let’s create something extraordinary together. Contact Us today to start your project!