01
Project
Overview
Winning the 2024 Chick-fil-A True Inspiration Awards
Joy Meadows, a foster care community in Kansas City, was nominated for the prestigious 2024 Chick-fil-A True Inspiration Awards. While the nomination was an honor, winning the award required significant public support through social media engagement and voting. With a relatively small following on their social platforms, Joy Meadows faced a daunting task: mobilizing a community-wide effort to secure the votes needed to win. We love a challenge!
CLIENT
Joy Meadows Foster Care Community
YEAR
2023-4
Non-Profit, Foster Care Advocacy
CATEGORY
02
What We Did
Social Media Strategy
Content Creation
Social Media Management
Campaign Branding & Design
Social Media Engagment
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Campaign Development
We collaborated with Joy Meadows to design a strategic social media campaign that would inspire action and amplify their message to a broader audience.
Creative Reels: Produced engaging and shareable video content that showcased Joy Meadows’ mission, impact, and the significance of the award.
Community Engagement: Leveraged heartfelt stories, testimonials, and vibrant visuals to connect with followers and motivate them to participate.
Targeted Messaging: Tailored posts to reach specific demographics and foster an emotional connection with the mission.
Amplification Strategy: Encouraged Joy Meadows’ supporters to share the campaign, extending its reach beyond the organization’s immediate following.
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Outcome
The campaign delivered remarkable results, proving the power of creative storytelling and community engagement:
Increased Visibility: Joy Meadows saw a significant uptick in social media reach and engagement during the campaign.
Award Victory: Successfully secured enough public votes to win the 2024 Chick-fil-A True Inspiration Awards, a testament to the strength of the campaign.
Mission Amplified: The campaign not only helped win the award but also brought increased awareness to Joy Meadows’ vital work in foster care advocacy.
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Take Their Word for It
"Winning the Chick-fil-A True Inspiration Award was a monumental moment for our organization, and we couldn’t have done it without this incredible team. Their social media strategy and creative approach inspired our community and brought our mission to life online. The engagement and excitement they generated were key to our success. We are beyond grateful for their dedication and expertise!"
— Sarah Oberndorfer, COO, Joy Meadows
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