01
Project Overview
Brand Identity & Website Design
100 Movements is a global initiative working to catalyze disciple-making movements across the Western church. The organization equips pioneering leaders with training, resources, and collaborative networks that help spark new expressions of the church and multiply impact across communities.
5Five Design partnered with 100 Movements to develop a clear brand identity and digital platform that could communicate the organization’s bold vision while making it easy for leaders to discover resources, connect with the network, and take their next step in movement leadership.
CLIENT
100 Movements
YEAR
2025
CATEGORY
Faith-Based Nonprofit Leadership Network
02
What We Did
Brand Direction
UI Design
Brand Guidelines
Website Strategy and Design
03
Branding
The vision behind 100 Movements is expansive—bringing together leaders, practitioners, and innovators across the Western world who are pursuing disciple-making movements.
The challenge was translating this large vision into a clear, compelling brand and website experience that would resonate with church leaders, movement pioneers, and ministry partners.
The organization needed a digital platform that could:
• Clearly communicate the vision of movemental Christianity
• Establish credibility and clarity for a growing network
• Guide leaders toward resources, training, and collaboration
• Present the initiative in a modern, engaging way
The brand and website needed to capture both the energy of a movement and the clarity of a trusted leadership platform.
04
Outcome
The new branding has been a resounding success, both in its aesthetic appeal and its impact on customer engagement:
Brand Direction: 5Five Design developed a visual identity that communicates momentum, clarity, and purpose.
The brand uses strong typography, confident layouts, and a bold visual system that reflects the idea of movement and multiplication. Clean spacing and structured hierarchy allow complex ideas to be communicated simply, helping leaders quickly understand the mission and opportunities available through the network.
The visual language reinforces the core message of 100 Movements: a growing network of leaders committed to catalyzing disciple-making movements across the Western church.
Cohesive Experience: The branding effortlessly complements the event space, enhancing the overall customer experience.
Client Satisfaction: The client expressed gratitude for the attention to detail and the seamless translation of their vision into reality.
05
Take Their Word for It
Working with Lyssa and the 5 Five Design team was a fantastic experience from start to finish. She didn’t just build us a beautiful website, she helped us find clarity in the complexity of our organization. We have multiple initiatives and audiences, and she really listened, asked great questions, and helped us shape a site that makes sense and feels cohesive.
One of the things we loved most was how she nailed the homepage design. She brought together the nature-inspired elements that reflect our values with a more urban, modern feel that speaks to where we do our work. The scrolling experience adds energy and interest, and it draws people into the story in a way that feels really intentional.
Lyssa was thoughtful, responsive, and collaborative the whole way through. We’re genuinely proud of the site she created and so grateful for her creative eye and steady guidance. Highly recommend 5 Five Design to anyone who wants their website to reflect who they are, clearly, beautifully, and with heart.
-Lindsey Harwood
